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Prof. HARSH V. VERMA
27103634
Education:
M.Phil, Ph.D.
Books/Working Papers:
- Marketing of Services: Strategies for Success by Global Business Press, New Delhi, 1993, won DMA Escorts Book of the Year Award 1993.
- The second book is titled Managing a Service Business Successfully, Global Business Press, New Delhi, 1997.
- The third book is named Brand Management: Text and Cases, Excel Books, 2006 (second edition).
- Business Studies, National Council of Education Research and Training (NCERT), 2003.
- Services Marketing: Text and Cases being published by Pearson Education.
Conferences/Seminars/Presentations:
- Participated as resource person on the theme “Case Development” in the Faculty Development Programme sponsored by AICTE for recognised institutes held at the FMS, Delhi, Dec 1999.
- Participated in the Brand Talk organised by Hutchison Essar Limited and made presentation on “Branding in Future”, held at Sri Fort Auditorium, New Delhi, on Nov 7, 2002.
- Presented a paper on the theme “Marketing in the New Economy” at the IT Summit organised by Lal Bahadur Institute of Management, held at New Delhi, April 19, 03.
- Made a presentation at the Management Conclave organised by FMS on the theme of “ Myth, Mystique and Branding”, held at New Delhi on Sep 4. 03.
- Delivered sessions on ‘Case Development and Solution” at a Faculty Development Program, organised by LBS, Delhi, sponsored by AICTE.
- Presented a paper titled ‘Corporate Conscious and Conscience: a Study of Vision and Mission’ at the Marketing Conference on the theme ‘The Holistic Marketing Framework: Enhancing Market Responsiveness’, organised by LBSIM, Delhi, Feb 4-5, 2005.
- Presented a paper titled ‘ Experiential Marketing: Reason, Rationale, and Reflections’, at the Marketing Conference 2006 on the theme ‘Experiential Marketing: The Key Differentiator’ organized by LBISM March 2006.
Other Professional Experience:
Courses taught and Launched
MBA (full time and part time)
- Marketing Management
- Consumer Behaviour
- Marketing of Services (launched in 1997)
- Brand Management (launched in 2000)]
- Visiting faculty IIM (Lucknow) in the marketing area since 2002.