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anupamavohra@fms.edu's picture
Dr. ANUPAMA VOHRA
anupamavohra@gmail.com
About Me:
Dr. Anupama Vohra is a Professor of Marketing at the Faculty of Management Studies (FMS), University of Delhi. She received her Ph.D. from FMS, Delhi University and advanced professional training from Harvard Business School, Boston and other international institutes. She has been teaching in the area of Marketing to the students of MBA at FMS for more than three decades. She has received an award for contribution to the field of education from ‘Lady Irwin College’, University of Delhi. 
She has completed number of sponsored Research Projects  sanctioned by National bodies like UGC, WHO, ICSSR, and Delhi University. She has presented several papers in National and International Conferences in India and abroad. Prof. Vohra has several research publications in reputed journals, including those listed in ABDC and SCOPUS indexed. She has also authored/co-authored two books. She is actively involved in research, training and consultancy. She has been a faculty for a number of training workshops for both private and public sector organizations. Dr. Vohra has organised several international conferences in association with Commonwealth Secretariat, UK, Academy of Marketing Science, Global Business and Marketing Association and Association of Management Development Institutions in South Asia.As a member of several committees, Dr. Vohra has actively contributed to various academic and administrative responsibilities.
Ten students have received Ph.D. degree under her supervision. She serves on the editorial board and is also a reviewer for several international academic journals. She is member of Board of Studies for other Universities. She has been a member of curriculum design committee and also prepared study material for other university/institutions.
Her research interests include Social Media Marketing, Bottom of Pyramid Marketing, Promotion Strategies in relation to consumer behaviour and marketing strategies. 


Profile_Dr. Anupama Vohra

Education:
MBA, Ph.D. (Management)
Academic Experience:
Teaching at Faculty of Management Studies, University of Delhi for more than 30 years.
Areas of Interest/Specialisation:
Marketing Management and elective courses in the area of marketing
Books/Working Papers:
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Conferences/Seminars/Presentations:
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Papers Presented:
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Research Papers/Projects:
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Research interests:
My research interests include Social Media Marketing, Bottom of Pyramid Marketing, Promotion Strategies in relation to consumer behavior and marketing strategies.