Faculty Detail Page

garimagupta@fms.edu's picture
About Me:
Joined the Faculty of Management Studies in 2010. Currently an Associate Professor in the area of Marketing.
M.Phil, Ph.D, M.B.A
Academic Experience:
Having a total teaching experience of 17 years, she has taught in both undergraduate and postgraduate courses.
Areas of Interest/Specialisation:
Books/Working Papers:
One Book
Other Professional Experience:
1. Participated in various training and workshops organized by C.P.D.H.E, IIT-Delhi and AIMA-Delhi. 2. Delivered talks/ Invited lectures in various colleges of University of Delhi 3. Organized a Workshop on GST at FMS (September, 2017) 4. Organized a talk on Cyber Crimes at FMS (November, 2017) 5. organized a National Conference at FMS (February 2018) on 'Rethinking Management Education in the Digital Age' 6. Member of various committees at FMS 7. Presently guiding 04 PhD scholars in the area of Marketing
Papers Presented:
Has presented papers in National/ International conferences on diverse areas of marketing and has received award for making a significant contribution to research in an International Conference on Marketing in Emerging Economies at IIM-Ahmedabad.
Research Papers/Projects:
1. 20 Research Papers on diverse areas in journals of repute including Journal of Asia Business Studies, Indore Journal of Management, Vikalpa, Vision- The Journal of Business Perspectives, Business Analyst, Effulgence etc. 2. Completed minor projects, Research Council, University of Delhi
Research interests:
Marketing, Services Marketing, Advertising, Sales Promotion, Retail Management