Harsh V. Verma
M.Phil, Ph.D.

MBA (full time and part time)

1. Marketing Management
2. Consumer Behaviour
3. Marketing of Services (launched in 1997)
4. Brand Management (launched in 2000)]
5. Visiting faculty IIM (Lucknow) in the marketing area since 2002.

Books Published

1. Marketing of Services: Strategies for Success by Global Business Press, New Delhi, 1993, won DMA Escorts Book of the Year Award 1993.
2. The second book is titled Managing a Service Business Successfully, Global Business Press, New Delhi, 1997.
3. The third book is named Brand Management: Text and Cases, Excel Books, 2006 (second edition).
4. Business Studies, National Council of Education Research and Training (NCERT), 2003.
5. Services Marketing: Text and Cases being published by Pearson Education.

Recognition and Award

1. Marketing of Services: Strategies for Success by Global Business Press, New Delhi, 1993, won DMA Escorts Book of the Year Award 1993.
2. Packaging: A magic Tool for the Marketer was reprinted in the World Executives' Digest (Hong Kong), June 1987, as one of the best management articles worldwide.

Training Programmes

Conducted training programmes in the area of marketing and services marketing for the following companies:

• Nestle
• Siemens
• BSNL
• Bharat Overseas Bank
• State Bank of India
• GAIL
• Indian Postal Department
• State Bank of India
• Indian Oil Corporation
• Sunshine Travels (a Dalmia company)
• DCM Consolidated Ltd
• Taj Hotels
• Tata Motors

Seminars and Conferences

1. Participated as resource person on the theme “Case Development” in the Faculty Development Programme sponsored by AICTE for recognised institutes held at the FMS, Delhi, Dec 1999.
2. Participated in the Brand Talk organised by Hutchison Essar Limited and made presentation on “Branding in Future”, held at Sri Fort Auditorium, New Delhi, on Nov 7, 2002.
3. Presented a paper on the theme “Marketing in the New Economy” at the IT Summit organised by Lal Bahadur Institute of Management, held at New Delhi, April 19, 03.
4. Made a presentation at the Management Conclave organised by FMS on the theme of “ Myth, Mystique and Branding”, held at New Delhi on Sep 4. 03.
5. Delivered sessions on ‘Case Development and Solution”  at a Faculty Development Program, organised by LBS, Delhi, sponsored by AICTE.
6. Presented a paper titled ‘Corporate Conscious and Conscience: a Study of Vision and Mission’ at the Marketing Conference on the theme ‘The Holistic Marketing Framework: Enhancing Market Responsiveness’, organised by LBSIM, Delhi, Feb 4-5, 2005.
7. Presented a paper titled ‘ Experiential Marketing: Reason, Rationale, and Reflections’, at the Marketing Conference 2006 on the theme ‘Experiential Marketing: The Key Differentiator’ organized by LBISM March 2006.

Articles published in quarterly journals, and Books

1. “Environment Change, Management Concern and Customer Orientation', Business Analyst, Jan 1997.
2. 'Advertising Objectives and Strategy  Re-visited', Marketology, July- Sept 1989.
3. 'The Human Face of Service Quality', Productivity, April-June 2000, pp. 121-130.
4. 'Values and Consumer Behaviour: An Exploratory Study of Young Consumers'*, Business Analyst,   July-December 1999, pp. 33-46.
5. ‘Market Orientation and Business Performance’, Paradigm, January-June 2000, pp. 12-28.
6. ‘Service Failure and Recovery in Select Industries’, Journal of Management Research, Jan 2001.
7. ‘Customer Expectation and Service Quality Dimensions Consistencency:  A Study of Select Industries’*, Journal of Management Research, April 2002. 
8. ‘Sales Promotion Types and Customer Sensitivity, Paradigm, July-Dec, 2001, pp. 12-20.
9. Customer Outrage and Delight’ ,Journal  of Services Research , April- Sept, 2003, pp.119-34.
10. ‘Green Consumer : The Status and Implications’, Apeejay Business Review, Jan- June, 2003, pp. 30-50.
11. Cause Marketing: Application of Attitude Consistency Model’*, LBS, Journal of Management and Research, June 2003, pp. 49-62.
12. ‘ Relative Importance of Service Quality Dimensions: A Multi-sectoral Study*, Journal of Services Research, April-Sept 2004, pp. 59-82.
13. ‘ Branding : Going beyond the Productness’, to be published in an edited book.  
14. Corporate Conscious and Conscience: A study of Mission and Vision’ LBS  Journal of Management and Research, June 2004.
15. ‘Service Wave and Marketing’ published in an edited book Management Mosaic by S.K. Tuteja, New Delhi, Excel Books, 2005.
16. ‘Business in Future: Shifts and New Realities’, in M. Bakaya and A. Tiwari, New Economy: Strategic Implications for Business Orgainsations, New Delhi, New Concept Publication, 2006.