Prof. S.Neelamegham
M. Com, Ph.D., AMBIM (London), GICAME (Stanford), ITP (Harvard)

Known for his pioneering work in developing Indian Cases on Management, he has served of the University of Wisconsin, USA (1981-92), School of Tourism Organisations, France (1974) and in the Case Method Program of Harvard (1964). Instrumental in setting up the School of Business Studies in Zambia, he also served as its Dean and Head (1989-81). He has been a consultant for ADB, UNDP, Economic Commission (Africa), Asian Productivity Organisation, Commonwealth Secretarial and the Asian Centre for Development Administration and has also served on the boards of several firms. He is an Executive Committee member of the Chamber of Commerce and Management Associations and was the Chairman of the committee which worked on the setting up of the 5th IIM, at Indore. His research interests include Global Competitiveness, Strategic Alliances and the Changing Face of Indian Markets.


Specialization:
Marketing Management and Marketing Research


Books:
1. Indian Cases in Marketing
2. Tourism & Hotel Industry in India
3. Competing Globally- Challenges & Opportunities
4. Management Development
5. Marketing in India- Cases & Readings
6. Marketing Economics & Global Competitive Challenges
7. Marketing Management in Indian Economy